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Integrated Branding: Becoming Brand-Driven Thro...
by F. Joseph LePla and Lynn M. Parker
Edition Description
To get the full benefit of branding, companies must actually live the brands they sell. This approach is called integrated branding and it's not just a communications strategy. Companies must demonstrate to themselves and their customers that its brands are what the company...
Edition Details
Format:Hardcover
Language:English
ISBN:1567202381
Format: Hardcover
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Integrated Branding
by F. Joseph LePla and Lynn M. Parker
Edition Details
Format:Paperback
Language:English
ISBN:0749437200
Format: Paperback
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Integrated Branding
by F. Joseph LePla and Lynn M. Parker
Edition Details
Format:Paperback
Language:English
ISBN:0749445254
Format: Paperback
Temporarily Unavailable
0 people are interested in this title.
We receive fewer than 1 copy every 6 months.
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