Integrated Brand Promotion Management: Text, Cases, and Exercises

by John H. Murphy

Book Overview

No Synopsis Available.

• Format: Paperback
• Language: English
• ISBN: 0757577911
• ISBN13: 9780757577918
• Release Date: January 2012
• Publisher: Kendall Hunt Publishing
• Length: 602 Pages
• Weight: 3.05 lbs.
• Dimensions: 10.5" x 1.5" x 8.3"