Instructor's Manual for Innovation Management: Strategies, Implementation, and Profits

by Allan Afuah

Drawing on both his professional and academic experience, Allan Afuah creates a framework to encompass the basic questions of the who, what, when, where and why of innovation, in order to illustrate the best-practice approaches which can maximise the financial benefits of innovation. Research is incorporated from a variety of academic disciplines including economics, organization theory, general management, marketing and strategic management.

• Format: Paperback
• Language: English
• ISBN: 0195142314
• ISBN13: 9780195142310
• Release Date: November 2099
• Publisher: Oxford University Press, USA
• Length: 224 Pages