The Institutional Logics Perspective is one of the fastest growing new theoretical areas in organization studies (Thornton, Ocasio & Lounsbury, 2012). Building on early efforts by Friedland & Alford (1991) to "bring society back in" to the study of organizational dynamics, this new scholarly domain has revived institutional analysis by embracing a focus on the dynamic and heterogeneous nature of institutions. In doing so, it has embraced a more practice-centered...