Instant Promotions

by Bradley J. Sugars

Book Overview

Get the good word out about your business

When it comes to attracting customers, the only differencebetween your company and Sprint, Apple, or Burger Kingis great promotions. But what if you don't have millions forsophisticated PR and advertising campaigns? No problem.A self-made multimillionaire and business expert, Brad Sugarshelps you create compelling press releases, sizzling ads, irresistible in-store promotions, and other promotional...

• Format: Paperback
• Language: English
• ISBN: 0071466657
• ISBN13: 9780071466653
• Release Date: January 2006
• Publisher: McGraw-Hill Companies
• Length: 160 Pages
• Weight: 4.40 lbs.
• Dimensions: 0.5" x 5.9" x 8.9"

Customer Reviews

Learn the Basics of Promoting Your Business Now

Everytime I open the newspaper or magazine since reading this book, I notice all the mistakes business owners make when they write their ads. It really is easy once you apply the strategies that Brad Sugars covers in detail. No more "shooting off the hip" or "flying by the seat of your pants". I found this book to be very useful in that the tactics explained here can be used by any motivated business owner, some with little or no cost. I no longer have to "promote and pray" because I know what to do to make my promotions work.

Instant Promotions

I highly recommend Instant Promotions to anyone who's serious about creating a successful advertising campaign.

All I needed to know about promoting a business...

It was easy to understand & simple to implement promotional strategies... Steps to guide all the way... Didn't had to be a creative guru to develop effective promotional material...Thanks to Brad!!!

Instant Promotions

A fantastic, no-nonsense tool for making promotional material work for you. In Instant Promotions, Sugars outlines how to find target markets, locate appropriate media representatives, write world-class press releases, and attract customers through innovative, tailored promotional campaigns. Using a narrative story detailing his business coaching relationship with an auto mechanic named Charlie, Sugars unlocks the secrets to promotions and public relations in a clear, easy-to-understand manner. Easy to read, with great examples on how to implement campaigns.