Inspiring Green Consumer Choices: Leverage Neuroscience to Reshape Marketplace Behavior

by Michael E Smith and Michael E. Smith

Book Overview

While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "say-do" gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers be encouraged to do to close this gap and purchase sustainable products and services?

Inspiring Green Consumer Choices explains the factors that underlie the discrepancy...

• Format: Paperback
• Language: English
• ISBN: 1398601004
• ISBN13: 9781398601000
• Release Date: September 2021
• Publisher: Kogan Page
• Length: 232 Pages
• Weight: 0.73 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"