Inspiration: Capturing the Creative Potential of Your Organization

by Cameron J Watt, Nicholas Ind, Cameron Watt

Book Overview

This book is about how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to think in new ways and yet are often denied the opportunity to do so. The goal of the organization should be to create a structure and culture that encourages the conditions in which creativity can flourish. This will generate significant competitive advantages...

• Format: Paperback
• Language: English
• ISBN: 1349514799
• ISBN13: 9781349514793
• Release Date: January 2004
• Publisher: Palgrave MacMillan
• Length: 173 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"