Effective Marketing: Creating and Keeping Customers

by William G. Zikmund

This alternate version of Zikmund and d'Amico's successful Marketing, 4e (West, 1993) offers consolidated but not watered down coverage of marketing principles. Relationship marketing is integrated throughout the text, as are other topics such as direct marketing and strategic alliances.

• Format: Hardcover
• Language: English
• ISBN: 0314056645
• ISBN13: 9780314056641
• Release Date: February 1995
• Publisher: South Western Educational Publishing