Inside the Nudge Unit: How Small Changes Can Make a Big Difference

by David Halpern

Book Overview

With a foreword by Richard Thaler, winner of the Nobel Prize in Economics

New Updated Edition, 2019.

Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the...

• Format: Paperback
• Language: English
• ISBN: 0753556553
• ISBN13: 9780753556559
• Release Date: October 2016
• Publisher: Wh Allen
• Length: 352 Pages
• Weight: 0.65 lbs.
• Dimensions: 1.1" x 4.9" x 7.7"