Inside the Disney Marketing Machine: In The Era of Michael Eisner and Frank Wells

by Lorraine Santoli

The Secrets of Disney's SuccessDisney's former Director of Corporate Synergy, Lorraine Santoli, gives a first-person, behind-the-scenes account of how she and her colleagues spearheaded Disney's financial and cultural recovery during the Michael Eisner and Frank Wells era.When Santoli left NBC to join the Disney team, the studio that Walt built was in a rut. Its leadership was weak, its films forgettable. The arrival of Eisner and Wells brought revolutionary...

• Format: Paperback
• Language: English
• ISBN: 194150048X
• ISBN13: 9781941500484
• Release Date: July 2015
• Publisher: Theme Park Press
• Length: 186 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"