Inside the Buyer's Brain

by Lee W. Frederiksen, Sylvia S. Montgomery, Elizabeth Harr, et al.

Inside the Buyer's Brain Why do companies select one professional services firm over another? What do they really value in the firms they hire? And how do you build a firm that engages your audience - one that is primed for growth? Research-Based Insights In this groundbreaking new book from Hinge, you get answers to these questions and a peek at the research behind them. You'll learn why there is so much friction between buyers and sellers and what...

• Format: Paperback
• Language: English
• ISBN: 0982881967
• ISBN13: 9780982881965
• Release Date: September 2013
• Publisher: Hinge
• Length: 172 Pages
• Weight: 0.77 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"