Inside the Box: A Proven System of Creativity for Breakthrough Results

by Jacob Goldenberg and Drew Boyd

Book Overview

"The 'inside-the-box approach' can reveal key opportunities for innovation that are hiding in plain sight" (Daniel H. Pink, author of Drive).The traditional attitude toward creativity in the American business world is to "think outside the box"--to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it's a problem-specific solution that does nothing to engender creative thinking...

• Format: Paperback
• Language: English
• ISBN: 1451659296
• ISBN13: 9781451659290
• Release Date: June 2014
• Publisher: Simon & Schuster
• Length: 272 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.8" x 5.5" x 8.4"