Inside Santa's Workshop

by Richard C. Levy and Ronald O. Weingartner

Explains how toys are invented, designed, tested, manufactured, marketed, and sold, recounts the origins of some classic toys and games, and offers advice for the amateur toy designer.

• Format: Hardcover
• Language: English
• ISBN: 0805010750
• ISBN13: 9780805010756
• Release Date: January 1990
• Publisher: Henry Holt & Company
• Length: 303 Pages
• Weight: 1.22 lbs.

Customer Reviews

A good start for all inventors, a great one for toy guys.

If you are inventing toys this book is perfect in that it has comments from people on both sides of the licensor/ licensee line. IT has clear instructions and references when given. The authors next book was better, so unless you are inventing toys, I would go with the newer book rather than this one.