Inside Out Communication of Christian Dior

by Laura Sarap

"In the luxury goods market the commercial marketing communication to end users is rather limited, has low reach and effect. Instead more direct response, brand preference and loyalty is achieved by integrated marketing tactics and delivering the complete quality of the product-service..." The writing aims to corroborate the benefit of effective internal communication, to outline the importance of internal marketing in strategical questions as well...

• Format: Paperback
• Language: English
• ISBN: 3838371801
• ISBN13: 9783838371801
• Release Date: June 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 68 Pages
• Weight: 0.25 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"