Inside Nudging: Implementing Behavioral Science Initiatives

by Steve Shu

Inside Nudging is written for management professionals and scientists to feed their thinking and discussions about implementing behavioral science initiatives (which includes behavioral economics and finance) in business settings. Situations include the incubation of innovation centers, behavioral science overlay capabilities, and advancement of existing organizations. Companies need to develop grit - the ability and fortitude to succeed...

• Format: Paperback
• Language: English
• ISBN: 153278080X
• ISBN13: 9781532780806
• Release Date: July 2016
• Publisher: Createspace Independent Publishing Platform
• Length: 148 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"