Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand

by Neville Isdell and David Beasley

Book Overview

The first book by a Coca-Cola CEO tells the remarkable story of the company's revival. Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 031261795X
• ISBN13: 9780312617950
• Release Date: October 2011
• Publisher: St. Martin's Press
• Length: 272 Pages
• Weight: 0.87 lbs.
• Dimensions: 0.9" x 5.9" x 8.5"