Inside Apple: How America's Most Admired--And Secretive--Company Really Works

by Adam Lashinsky

Book Overview

Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI"...

• Format: Hardcover
• Language: English
• ISBN: 145551215X
• ISBN13: 9781455512157
• Release Date: January 2012
• Publisher: Business Plus
• Length: 240 Pages
• Weight: 1.10 lbs.
• Dimensions: 1.0" x 6.5" x 9.5"