Innovative Research Methodologies in Management: Volume II: Futures, Biometrics and Neuroscience Research

by Luiz Moutinho and Mladen Sokele

Book Overview

1. Convergence of Experts' Opinions on the Territory: The Spatial Delphi and the Spatial Shang; Simone Di Zio.- 2. Interactive Scenarios; Theodore J. Gordon and Jerome Glenn.- 3. Virtual Reality for Marketing Research; Raymond R. Burke.- 4. The Knowledge Domain of Affective Computing: A Scientometric Review; Maria H. Pestana, Wan-Chen Wang and Luiz Moutinho.- 5. The Effect of Emotions on Brand Recall by Gender using Voice Emotion Response with Optimal...

• Format: Paperback
• Language: English
• ISBN: 3319877844
• ISBN13: 9783319877846
• Release Date: September 2018
• Publisher: Palgrave MacMillan
• Length: 224 Pages
• Weight: 0.68 lbs.
• Dimensions: 0.5" x 5.8" x 8.3"