Innovative Marketing Communications

by Guy Masterman and Emma Wood

Book Overview

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications...

• Format: Paperback
• Language: English
• ISBN: 0750663618
• ISBN13: 9780750663618
• Release Date: October 2005
• Publisher: Routledge
• Length: 344 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.7" x 7.4" x 9.7"

Customer Reviews

Incredibly Informative

Masterman and Wood have created a very helpful and informative guide, for both students and event managers, to master innovative communications strategies. The book is a joy to read, and the authors' expertise is both plentiful and easily absorbed. Highly recommended reading.