Innovation Strategy: The Bridge to the Company's Future

by Martin Steinmann, Daniel Huber, Heiner Kaufmann

The book provides a theoretically sound and practical approach to systematically developing an innovation strategy using new strategic tools, thereby ensuring a company's long-term competitiveness. The strategic foundations for innovation are developed step by step and clearly explained using an innovation framework.

In this new understanding of strategy, a company follows a Two-Stars-Strategy. It consists of a present-oriented part and...

• Format: Hardcover
• Language: English
• ISBN: 3662698315
• ISBN13: 9783662698310
• Release Date: January 2025
• Publisher: Springer
• Length: 263 Pages