Innovation Reinvented: Six Games That Drive Growth

by Roger Miller and Marcel Cote

Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work. Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices. Examining...

• Format: Hardcover
• Language: English
• ISBN: 144264429X
• ISBN13: 9781442644298
• Release Date: April 2012
• Publisher: Rotman-Utp Publishing
• Length: 312 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.1" x 6.1" x 9.1"