Innovation, Market Archetypes and Outcome: An Integrated Framework

By Soumodip Sarkar

This book examines an integrated innovation environment. Coverage describes four market archetypes as well as the market outcome for each archetype. The book analyzes innovation dynamics, including commoditization, the constant innovation challenge and the sustainability of innovation along with cases including the iPod, Lego, Barbie, the browser wars and Google.

• Format: Hardcover
• Language: English
• ISBN: 379081945X
• ISBN13: 9783790819458
• Release Date: May 2007
• Publisher: Physica-Verlag
• Length: 202 Pages
• Weight: 0.97 lbs.
• Dimensions: 0.7" x 6.5" x 9.4"