Innovation Management

by Keith Goffin and Rick Mitchell

Managing innovation is like competing in an Olympic Pentathlon-excellent performance in one sport will not win you the medal. Top performance in five key areas-ideation, prioritization, implementation, strategy, and people and organization-is essential to success in today's ever-changing business landscape.

Structured around the authors' original Innovation Pentathlon framework, this textbook covers not only what innovation is, but...

• Format: Paperback
• Language: English
• ISBN: 135033796X
• ISBN13: 9781350337961
• Release Date: March 2025
• Publisher: Bloomsbury Academic
• Length: 496 Pages
• Weight: 1.00 lbs.
• Dimensions: 1.0" x 7.0" x 10.0"