Innovation Management: Systemic Framework and China's Exploration

by Gang Zheng and Jin Chen

The key for lasting competitive advantage lies in embracing innovation as a core value and managing it effectively. Innovation Management provides a comprehensive overview of innovation theory and a framework for implementation, intended for business school students of Innovation Management, managers, and practitioners alike. In this new text, authors Jin Chen and Gang Zheng examine innovation from the perspectives of strategy, internal processes,...

• Format: Hardcover
• Language: English
• ISBN: 1260452514
• ISBN13: 9781260452518
• Release Date: March 2019
• Publisher: McGraw-Hill Companies
• Length: 464 Pages
• Weight: 1.74 lbs.
• Dimensions: 1.0" x 6.0" x 9.0"