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Paperback Innovation Management: Strategies, Concepts and Tools for Growth and Profit Book

ISBN: 8132107225

ISBN13: 9788132107224

Innovation Management: Strategies, Concepts and Tools for Growth and Profit

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Book Overview

Innovation Management: Strategies, Concepts and Tools for Growth and Profit is a unique book in the rapidly growing discipline of Innovation Management. It seeks to build on the experience from an earlier discipline--Competitive Strategy. It took more than two decades for practitioners to realize that successful strategy is driven by implementation, not by formulation. Similarly, successful innovation--the key to growth and profit--rests on disciplined...

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