Innovation Management and New Product Development

by Paul Trott

Book Overview

Explore key concepts of managing innovation and engage with latest developments in the field Innovation Management and New Product Development , 7th Edition, by Trott is an established textbook on... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273736566
• ISBN13: 9780273736561
• Release Date: October 2011
• Publisher: Pearson
• Length: 648 Pages
• Weight: 2.68 lbs.
• Dimensions: 1.3" x 7.4" x 9.6"

Customer Reviews

Who Came Up With That

I bought this book as a requirement for an MBA class titled "Management of Innovation/Technology." Beyond reading Paul Trott's Innovation Management and New Product Development to satisfy class requirements is my personal involvment in innovation and technology. Paul Trott's text helped me to understand the company I worked for many years ago and the role I have played since when consulting. Paul Trott provides a valuable perspective for anyone who is involved in research and development in a corporate, or for that matter, academic setting. If you find yourself, due to pursuing a passion for some subject (computer virtualization in my case), in a position where you are helping to develop, market or finance something that will make customers ask themselves "Who came up with that neat ideat" then you should read Mr. Trott's book. Mr. Trott provides insight into the different types of innovation that companies engage in, the lifecycle of new products and how organizations use their intellectual and technological assets to their advantage as well as customers and even society at large.

A useful textbook

I am using this book as a textbook for an elective course (Innovation Management) in our Industrial Engineering curriculum. It is a comprehensive up to date book. I only manage to use a few chapters since it covers many important areas of innovation management. I recommend it to other academicians, to students and to those who are interested in various aspects of innovation management.