Innovation and Creativity in SMEs: Challenges, Evolutions and Prospects

by Claudine Gay

In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative.

This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they...

• Format: Hardcover
• Language: English
• ISBN: 1786303175
• ISBN13: 9781786303172
• Release Date: September 2019
• Publisher: Wiley-Iste
• Length: 240 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.8" x 6.3" x 9.3"