Innovation Heroes: Understanding Customers as a Valuable Innovation Resource

by Joe Tidd

This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls.This title is an essential read for research and development managers, marketing professionals,...

• Format: Hardcover
• Language: English
• ISBN: 1786345366
• ISBN13: 9781786345363
• Release Date: July 2018
• Publisher: World Scientific Publishing Europe Ltd
• Length: 308 Pages
• Weight: 1.28 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"