Innovation, Commercialization, and Start-Ups in Life Sciences

by James F. Jordan

Book Overview

Innovation is a translation of a new method, idea, or product into reality and profit. It is a process of connected steps that accumulates into a brand reputation required for success. Unlike Fortune 500 companies, whose projects are self-funded, a start-up must simultaneously have a value proposition that attracts a customer (for revenue), investors (for capital), and acquirers (for a liquidity event or IPO). A high percentage of start-ups fail...

• Format: Paperback
• Language: English
• ISBN: 0367533049
• ISBN13: 9780367533045
• Release Date: September 2021
• Publisher: CRC Press
• Length: 214 Pages
• Weight: 0.68 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"