Innovation and New Product Marketing

by David F. Midgley

This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1138788392
• ISBN13: 9781138788398
• Release Date: August 2014
• Publisher: Routledge
• Length: 296 Pages
• Weight: 1.50 lbs.
• Dimensions: 1.1" x 6.2" x 9.1"