Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap

by David Wesley and Gloria Barczak

Innovation has played a major role in the long term success of the video game industry, as software developers and hardware engineers attempt to design products that meet the needs of ever widening segments of the population. Innovation and Marketing in the Video Game Industry identifies patterns that will help engineers, developers, and marketing executives to formulate better innovation strategies and successfully bring new products to...

• Format: Hardcover
• Language: English
• ISBN: 0566091674
• ISBN13: 9780566091674
• Release Date: June 2010
• Publisher: Routledge
• Length: 280 Pages