Innovation and Diffusion of Software Technology: Mapping Strategies

by Arch G. Woodside and Hugh Pattinson

This book examines B2B decision making processes for software application development. To learn what really happens and why it happens, this study provides a multi-level hermeneutic system starting with written accounts of decision-making associated with development and delivery of new software applications these accounts are then revisited through multiple rounds of researcher and informant interpretations. The framework and supporting analysis is...

• Format: Hardcover
• Language: English
• ISBN: 0080453260
• ISBN13: 9780080453262
• Release Date: June 2007
• Publisher: Elsevier Science Ltd
• Length: 488 Pages
• Weight: 2.10 lbs.
• Dimensions: 1.6" x 6.8" x 9.5"