Innovation and Competition in Zimbabwean Pentecostalism: Megachurches and the Marketization of Religion

by Ezra Chitando

Book Overview

Using the concept of a "religious market", this volume explores how African Traditional Religions and churches within Prophetic Pentecostalism in Zimbabwe seek to attract and retain members and clients.

Chapters provide extensive coverage of two of the leading churches, namely, Emmanuel Makandiwa's United Family International Church (UFIC) and Walter Magaya's Prophetic Healing and Deliverance Ministries (PHD). Contributors also explore the...

• Format: Paperback
• Language: English
• ISBN: 1350213276
• ISBN13: 9781350213272
• Release Date: August 2022
• Publisher: Bloomsbury Academic
• Length: 256 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"