Information Masters: Secrets of the Customer Race

by John McKean

Informationen über Kunden zu organisieren, beispielsweise in Data Warehouses, beherrschen heute die meisten Unternehmen. Viel zu oft werden diese Daten aber mehr gesammelt und verwaltet, als wirklich wertbringend genutzt! Die Ideen von John McKean haben die Teilnehmer vieler Konferenzen im Sturm erobert - mit diesem Buch können auch Sie lernen, wie Sie Ihre Kunden analysieren und verstehen, dem Konkurrenten abspenstig machen und dabei den eigenen...

• Format: Hardcover
• Language: English
• ISBN: 0471988014
• ISBN13: 9780471988014
• Release Date: May 1999
• Publisher: Wiley
• Length: 300 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.9" x 6.1" x 9.3"

Customer Reviews

Taking the horse from behind the cart

This book is the best book on business information I have ever read. I refer to it all the time and it has the most balanced view of technology and its relevance to business I have ever seen. Its a bit dense and it can be heavy going but the book is absolutely worth the effort. Being the best at using business information is the holy grail. And it isn't easy and you can't fake it. This book will make you realise how far you have to go.

Information, the fuel for customer relationship management

Isn't it interesting that few authors of books or articles on customer relationship management effectively address the critical success factors of this business philosophy. John McKean knows something that many don't seem to understand: "You can't expect a high performance machine to run efficiently on low grade fuel"! Although buying the right technology is important (and quite expensive I might add), it's purpose is really to move customer information from where it is to where it is needed in time for it to be applied. If that information is difficult to get hold of or the quality is low to begin with then any investment in the technology will be undermined (at least to some extent). If you think that technology is the answer to building a customer-centric business strategy, read this book because it will give some useful insight into what you will be up against. I have no doubt that the leaders in the customer race are already being rewarded for this knowledge.This the best book I have read for a long time. I have never scored any book 5 out of 5 but was very tempted to do so on this occassion.

a well kept secret....

The book is outstanding value; it has depth of knowledge and plenty of actionable recommendation like no other (or consultants for that matter...). It shows you the real problems and opportunities of CRM in action.

A much awaited book

If you ever forget that "information technology" Technology is a mean and information is a must, read this book with attentionA great analysis of our future and the role of information, and more precisely customer informationOne of the essential about Customer Knowledge Management