Information Marketing

by Jennifer Rowley

Book Overview

In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. This book's unique perspective makes it essential reading for professionals...

• Format: Paperback
• Language: English
• ISBN: 113827433X
• ISBN13: 9781138274334
• Release Date: September 2016
• Publisher: Routledge
• Length: 244 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.8" x 6.1" x 9.1"