Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage

by Douglas B. Laney

Book Overview

Many senior executives talk about information as one of their most important assets, but few behave as if it is. They report to the board on the health of their workforce, their financials, their customers, and their partnerships, but rarely the health of their information assets. Corporations typically exhibit greater discipline in tracking and accounting for their office furniture than their data.

Infonomics is the theory, study, and discipline...

• Format: Hardcover
• Language: English
• ISBN: 1138090387
• ISBN13: 9781138090385
• Release Date: August 2017
• Publisher: Routledge
• Length: 344 Pages
• Weight: 1.61 lbs.
• Dimensions: 1.3" x 5.9" x 9.1"