Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers

by Rebecca Brooks and Devora Rogers

Book Overview

Should I advertise on TV? Is print dead? Should I work with an influencer? Should I promote my product through Facebook and Instagram ads? What about TikTok? How do brands get shoppers to say yes in an increasingly complex, fragmented and fast-changing world?

Constant change, rapid innovation, category disruptors, rising shopper expectations and new access to goods and services have made consumers and shoppers incredibly adept at...

• Format: Paperback
• Language: English
• ISBN: 1398603619
• ISBN13: 9781398603615
• Release Date: April 2022
• Publisher: Kogan Page
• Length: 208 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"