Influencers: Introduction to Influencers for Business Students

by Mario Chinas

The traditional view of the marketing concept is that of a "salesperson"; maximizing sales via emphasis on what the product has to offer over its competitors. To do this you must have a good understanding of the target market, their needs and wants, as well as the environment in which the company operates. The concept of marketing may have evolved, but at its core its aim is the same - to sell what the business has to offer.

Influencers are...

• Format: Paperback
• Language: English
• ISBN: 9925755611
• ISBN13: 9789925755615
• Release Date: August 2022
• Publisher: Cyprus Library
• Length: 34 Pages
• Weight: 0.13 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"