Influencers and Creators: Business, Culture and Practice

by Rossella Gambetti, Ulrike Gretzel, Robert Kozinets

Book Overview

This textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture.

• Format: Hardcover
• Language: English
• ISBN: 1529768659
• ISBN13: 9781529768657
• Release Date: May 2023
• Publisher: Sage Publications Ltd
• Length: 384 Pages
• Weight: 1.78 lbs.
• Dimensions: 0.9" x 6.7" x 9.6"