Influencers and Creators: Business, Culture and Practice

by Rossella Gambetti, Ulrike Gretzel, Robert Kozinets

Book Overview

Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms,...

• Format: Paperback
• Language: English
• ISBN: 1529768640
• ISBN13: 9781529768640
• Release Date: May 2023
• Publisher: Sage Publications Ltd
• Length: 384 Pages
• Weight: 1.34 lbs.
• Dimensions: 0.8" x 6.7" x 9.6"