Influencer Marketing for Dummies

by Stefania Pomponi, Cat Lincoln, Kristy Sammis, et al.

Book Overview

The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities,...

• Format: Paperback
• Language: English
• ISBN: 1119114098
• ISBN13: 9781119114093
• Release Date: December 2015
• Publisher: For Dummies
• Length: 320 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 7.4" x 9.2"