Influence of Social Media in Promoting Sportswear Brands and Consumer Decision Making

by Vikas Kumar

Social media is new age media which has presented an opportunity to marketers to communicate their product offerings to the target customers. Social media embodies low-cost tools used to combine technology with social interaction. These tools are internet and mobile based. Facebook, Twitter, Instagram and YouTube are some of the most used social media platforms (Ga?l, 2015). Brand promotions are now done via social media apart from the traditional...

• Format: Paperback
• Language: English
• ISBN: 5120150330
• ISBN13: 9785120150330
• Release Date: January 2023
• Publisher: Vikas Kumar
• Length: 134 Pages
• Weight: 0.42 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"