Influence of health consciousness and food safety concerns on consumer attitudes towards organic food: Evidence from German and United Kingdom Generat

by Pia Weiler

Master's Thesis from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, ( Middlesex University in London ), language: English, abstract: This dissertation analyses the specific role of the two factors health consciousness and food safety on consumer attitudes and their purchase intentions in relation to organic food. The investigation will deliver evidence from the Generation Y from two of the major countries...

• Format: Paperback
• Language: English
• ISBN: 366808047X
• ISBN13: 9783668080478
• Release Date: November 2015
• Publisher: Grin Verlag
• Length: 110 Pages
• Weight: 0.34 lbs.
• Dimensions: 0.3" x 5.8" x 8.3"