Infectious Disease in India, 1892-1940: Policy-Making and the Perception of Risk

by Sandhya L. Polu

Book Overview

A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.

• Format: Hardcover
• Language: English
• ISBN: 0230354602
• ISBN13: 9780230354609
• Release Date: April 2012
• Publisher: Palgrave MacMillan
• Length: 229 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.8" x 5.6" x 8.5"