Industry or Market Research

By: Lambert M. Surhone

High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! Industry or market research is the acquisition of corporate intelligence on a broad range of issues including: Macroenvironment. Market analysis and competitor analysis. Consumer analysis or marketing research. Environmental scanning is a process of gathering, analyzing, and dispensing information for tactical or strategic purposes. The environmental scanning process entails obtaining both factual and subjective information on the business environments in which a company is operating or considering entering.

• Format: Paperback
• Language: English
• ISBN: 6131320284
• ISBN13: 9786131320286
• Release Date: August 2010
• Publisher: AV Akademikerverlag GmbH & Co. KG
• Length: 72 Pages
• Weight: 0.26 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"