Industrial Marketing Research: Management and Technique

By Aubrey Wilson, Nicholas Stacey, Nicholas A.H. And Wilson Aubrey Stacey

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.

When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.

• Format: Hardcover
• Language: English
• ISBN: 1138791636
• ISBN13: 9781138791633
• Release Date: August 2014
• Publisher: Routledge
• Length: 290 Pages
• Weight: 1.55 lbs.
• Dimensions: 1.1" x 6.2" x 9.1"