Industrial Marketing: Cases and Concepts

by E. Raymond Corey

Book Overview

This case book in industrial marketing focuses on the marketing strategies in a wide range of industrial companies, confronting typical problems that industrial markets face, and offering insight into... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0134568311
• ISBN13: 9780134568317
• Release Date: January 1991
• Publisher: Prentice Hall
• Length: 530 Pages
• Weight: 2.15 lbs.