Inductive Fuzzy Classification in Marketing Analytics

by Michael Kaufmann

Book Overview

To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates the use of fuzzy logic for... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3319381601
• ISBN13: 9783319381602
• Release Date: September 2016
• Publisher: Springer
• Length: 125 Pages
• Weight: 0.48 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"