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Paperback India's Store Wars: Retail Revolution and the Battle for the Next 500 Million Shoppers Book

ISBN: 0470823518

ISBN13: 9780470823514

India's Store Wars: Retail Revolution and the Battle for the Next 500 Million Shoppers

As India's middle class grows and disposable incomes rise, "modern" retail is becoming the next hot sector of the Indian economy. Hundreds of millions of new consumers will join this retail revolution, venturing into supermarkets, department stores and air-conditioned shopping malls for the first time. But instead of just window shopping, many of them will be serious buyers with money to spend. To cater for their needs, established players in the...

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