Marilyn and Lew write this book from the perspective of employees at AT & T during some rough times. Incredibly American not only chronicles these difficult periods for the company, but shows how great gains were made. What makes this book different from other quality improvement sources is that it's based on looking at the common denominator among American workers (and all Americans, in general)--the American archetype. According to this type of research, there are certain similarities among all of us brought up in this culture; ways we view the world around us based on our upbringing. And what the people at AT & T realized through conducting this research is that as Americans we need to attempt a task, ill-prepared; fail at the task, and feel ashamed and embarrassed; use this emotion, with the help of mentors and coaches, and not only try again and succeed, but often succeed beyond our wildest dreams. I enjoyed reading this book not only for its interesting and informative content, but for its style--well written and easy to read (with diagrams, no less!) I'm buying a copy for my dad, a manager in the auto industry, as well as for a friend who's also a manager, and not originally from the U.S. Incredibly American would benefit those who are in the field of quality improvement, as well as those who manage (and want to motivate) people, as well as those who just want to understand a little better what being an "American" means on a different level.
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