Increasing Revenue from Your Clients

by Richard A. O'Connor and Dick Connor

How to create profitable revenue from existing clients. Describes a client-centered marketing approach to produce and protect revenue. Shows you how to retain clients, sell additional services to them, and how to protect revenue obtained from clients that may be targeted by more aggressive firms. Discusses how to develop client retention plans and strategies for re-establishing relations with former clients. Also reveals how to build marketing into...

• Format: Hardcover
• Language: English
• ISBN: 0471620521
• ISBN13: 9780471620525
• Release Date: November 1989
• Publisher: Wiley
• Length: 259 Pages
• Weight: 1.20 lbs.